Thursday, June 7, 2012

Everything Is Unfair

Here's a series of lovely thoughts: Life is never fair, and no one ever plays fair. If the appearance of fairness exists, it is either a temporary equilibrium or it has been imposed by force.

The best way to achieve a semblance of fairness is through empowerment. Expect the process to be slow, painful, and difficult. No one will listen because no one has to listen. You will repeat yourself - constantly. Other people will deliberately misinterpret, distort, and misunderstand your words.

Human beings spend a significant amount of their lives acting irrationally. You can try to convince other people to change their minds, but this will probably not happen until:
1. People are convinced by arguments (you thought this was the only step, didn't you? oh, no!)
2. From their perspective, there are more benefits to changing their mind than not changing their mind
3. They consciously decide to change their own mind and take ownership of that change

There is no guarantee that any notion of progress is inevitable. Things can always get worse. Society does not necessarily improve in every generation - but each new generation has an opportunity to improve on the previous one. That is the only advantage on the side of progress: death.

A generation can be as short-sighted as it can be, and another generation will still take its place. Death is a guarantee. What isn't a guarantee is that there will be another generation, or that younger generations won't inherit the stigmas of their elders.

If you really want people to follow, you must make it easier for people to join you instead of being passive and doing nothing. Defaults are powerful weapons: change expectations, and you will change behavior. Very few systems that are entirely voluntary make a real difference. (Sorry libertarians, you need to wake up and smell the civilization.)

Any successful political movement needs to remember the three steps of persuasion that I've outlined here. Additionally, the first step I listed is not necessarily the first step. Often, it will be more useful to start with the second step, and then the ground is prepared for your audience to tread the other steps in your path to persuasion.

Sometimes it sucks to be a liberal. Change is hard, and annoying. <-- Is this true, though? Is that thought worth thinking? Conservatives know quite a bit about change. Liberals can learn from their example. You don't take a country from FDR and LBJ to Reagan and George W. Bush without change.

There are some specific, extremely useful things you should have to change expectations and shift the default consensus to your views. You'll need: 1) money 2) journalists/other popularizers 3) ideologues/strategists 4) politicians 5) organizations [not listed in order of importance]

The "Occupy" movement disappointed me greatly. Protest without context is an empty, meaningless, futile exercise. You need organizations. You need spokespeople. You need message discipline. The bottom-up structure is a good way to attract anarchists and Ron Paul supporters, and it's a fantastic way to ensure that everyone else in America is ignoring you. Do you want change, or do you want martyrdom?

"Occupy" gave America a blank canvas. When only liberals talked about "Occupy", that was fine. When conservatives also talked about "Occupy", that decision became a disaster. When you have no clear, concise identity and agenda, people can attack you without end and those attacks will stick. You have to own your messaging. "Occupy" didn't.

People aren't going to listen to you because you're in the streets. People will listen to you if you're in the streets and you have a clear, simple, powerful narrative that is frequently repeated and echoed by credible authorities that your audience trusts. Being right isn't enough. Is that fair? No, no, it's not: but nothing in life is fair, and if you want people to change their minds, then you need to be smarter, more efficient, and more organized than the people who have an interest in silencing you. Let's go do that.

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